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Search engine optimization (SEO)

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Dominic L. Ement

Understanding The Difference For Online Success.

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SEO is better than PPC because it's more effective and less expensive. It also helps with search engine rankings, facilitates user experience, and improves your site conversion rate. All of these together equal more traffic to your site.

It is a platform that provides you with the tools to develop your online presence and promote your brand, products, and services through a variety of digital marketing channels such as SEO, Social Media Optimization (SMO), PR, Email Marketing, Internet Marketing & Search Engine Marketing (SEM).

Sponsored content is a way to get your brand in front of relevant consumers without having to fork over a big marketing budget. This method is known for its transparency, allowing consumers to know what they're seeing isn't an advertisement.

Digital marketing is a method of promoting products or services using digital technologies, mainly on the internet and mobile devices. The digital marketing strategy involves selecting channels used to reach customers and promotion techniques such as SEO, SEM, Social media, Email, Mobile advertising & Display advertising.

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